“I do not want all women to look and dress exactly alike.
I want them to be as different in their dress
as they are in their personalities.”
Paul Poiret, 1879 – 1944
(image from passportmagazine.ru)
Legendary couturier Paul Poiret
(image from perfumeprojects.com):
The designer in his studio
revolutionised fashion sensibility of the early 20th century.
His clothing celebrated the female body
in designs of comfort, beauty, colour and elegance.
He was the first couturier of his time to rid his creations
of the corset, which rigidly shaped the body into a most
unnatural and painful S-shape.
In contrast, his creations were of
movement, glamour, intrigue and sensuality.
M. Poiret was a modern thinker of design and enterprise.
In addition to his couture line, he diversified into
the decorative arts and perfumery.
He kept his business concerns ‘all in the family’ –
with his daughters at the helm of each:
Martine, the youngest as head of Atelier de Martine
and Rosine, the eldest as head of Parfums de Rosine.
Atelier de Martine designed several of the bottles for Parfums de Rosine.
Today these perfume bottles are prized collector’s items.
M. Poiret invited leading fashion illustrators of the time
to sketch his creations.
Many of his designs are today readily identifiable from these drawings,
which are as beautiful as the fashion they represented.
Lookbook – back: The Work of Paul Poiret in Illustration
(images from memoryprints.com):
Les Robes de Paul Poiret by Paul Iribe
At the Theatre
A Woman Posing by Paul Iribe
Le Pouf, Robe de Soir by Paul Iribe
(images from antiquesandfinearts.com):
from Les Choses de Paul Poiret by George Lepape (1911)
from Les Robes de Paul Poiret by Paul Iribe (1908)
(images from http://www.histoire-costume.fr):
by Paul Iribe (1908)
by George Lepape, (1911)
(images from artophile.com):
by George Lepape
by George Lepape
(image from wornthrough.com):
Denise Poiret (wife of Paul Poiret) by George Lepape
at dance in iconic harem trousers designed by Poiret
(image from ctgpublishing.com):
by George Lepape (circa 1911)
(image from flanelpaulistana.com)