High street stores / fashion designer collaborations have featured

established creatives, those already with an enthusiastic brand following-

the already recognised money-makers.

Well that has been the expected, that is until now.

 

…

Running parallel to its media frenzied partnership

with noted American designer Alexander Wang,

high street giant H & M, the Swedish multinational retail-clothing company,

has supported enthusiastically the work of

emerging French designer Eddy Anemian.

…

(image from elle.be):

designer, Eddy Anemian

…

At only 24 years old, Mr. Anemian is currently a student at L’École de la Cambre,

one of the leading art and design schools in Belgium and

he is this year’s recipient of the third annual H & M Design Award.

The award is a cash prize of €50,000 and the opportunity

to present a collection at Mercedes-Benz Stockholm Fashion Week.

…

His collection for H & M is inspired by the 19th century

French neo-classical painter Jean-Auguste-Dominique Ingres and

contemporary British actress Tilda Swinton in her role as

the wealthy Russian matriarch Emma Recchi in the film I am Love.

…

Inspiration gleaned:

(image from nationalgallery.org.uk):

floral, volume

Madame Moitessier

by Jean-Auguste-Dominique Ingres

(can be viewed at the National Gallery, London)

…

(image from

Tilda Swinton  as the character Emma Recchi

wearing a red shift dress

 elegantly/classically attired

…

 

Presenting  voluminous silhouettes, tiered slash work, and structural elements –

the pieces are beautifully crafted in floral and painterly accented fabrics.

 

…

What’s next for this for young Anemian?  He is fluctuating between launching

a label or honing his talent under further tutelage.  He states:

“I’m deciding between working for a fashion house in Paris or creating my own label,” he says. “I’m thinking about doing luxurious ready-to-wear or maybe starting a haute couture label.” (quote from teenvogue.com)

Whatever choice he makes, Anemian is set for further success.

…

(images from teenvogue.com):

Eddy Anemian for H & M

The Collection

  

…

As of 23 October 2014, the Eddy Anemian collection

is in-store at selected H & M locations and online.