The impression of home-grown Brazilian fashion, once solely synonymous with
revealing swimwear and beach style, is rapidly evolving to meet the challenges
presented from an influx of international high end designer labels.
Attracted by a booming local economy, global giants such as:
Chanel, Missioni, Prada, Burberry, Gucci, Diane Von Furstenberg
have flexed their brand muscle on the Brazilian shopping landscape.
This invasion has sparked a creative upsurge of local talent
who have become forces of reckoning.
Brazilian fashion design has generated tremendous enthusiasm.
With not one, but two Fashion Weeks:
Sao Paulo Fashion Week and Fashion Rio,
and with a core of diverse, distinctive, dynamic designers
Brazil is hot and that’s not just the weather!
Alexandre Herchcovitch and Pedro Lourenco
are two of Brazil’s leading designers who are part of
the country’s high voltage fashion energy;
sizzling at home and abroad.
Alexandre Herchovitch, S/S 2013
shown at New York Fashion Week
(image from finissimo.com.br):
designer Alexandre Herchcovitch
With homage to 80s style and the music of
Boy George and Culture Club,
Herchovitch’s RTW collection was filled with
plaids, patterns, colours and shine.
It was kooky, quirky, vibrant … wearable fashion fun.
Pedro Lourenco, S/S 2013
shown at Paris Fashion Week
(image from the businessoffashion.com):
designer Pedro Lourenco
At just 22 years old, Lourenco is one of the fashion world’s
young, gifted, emerging talents.
His collection is precision perfect:
clean, crisp, with an almost military exactitude.
The collection also has a geometric component of asymmetry.
Juxtaposed, he presented a few flirty shift dresses to contrast.
(runway images from fashionising)