Love’s Labour Lost is the title of a comedic play
written by William Shakespeare in 1588.
In it are the words ” … beauty is bought by judgement of the eye … “;
in other words, a person or thing of beauty
is determined by the observer
for beauty is solely in the “eyes of the beholder”.
An acknowledgement as a thing of beauty,
in appreciation of their designs/installations-
is the hoped for response, which visual merchandisers
anticipate from shoppers and the general public.
Visual merchandisers are those talented individuals
responsible for eye-catching in-store and store window displays.
At the moment, the window displays at
Selfridges & Co. , London
are in an autumnal bloom:
bursting with larger than life floral creations
of intricate detail and beauty.
The floral window displays for Apple watch
at Selfridges & Co, London
The magnificient flowers are arresting:
catching and maintaining the attention of passerbys-
inviting closer examination.
Further inspection reveals
that the impressive displays are showcase for
the new Apple watch-
whose small size, in comparison, is dwarfed by the enormity of the flowers.
Intricate. Stunning. Captivating
Makes one want to take a second look …
and another, and another …
If success for a visual merchandising team is measured by
the sheer delight expressed by shoppers-
then for the individuals at Selfridges & Co.,
the floral display for Apple watch is most definitely
a job “beautifully” done!
(photos by meappropriatestyle)