is a menswear label, launched in 2012 by Japanese designer
Shigeki Morino.
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(image from francoiscavelier.com):
designer Shigeki Morino (l) and his assistant Soichiro Nakagawa (r)
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The label name is indicative of the collection presented
at Tokyo Fashion Week, a/w 2015-
patchwork fabrication, emotive of a feel good from ‘cake effect’.
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The design aesthetics is an unique interpretative of a gender focus on fashion:
“(creating) the masculinity that a woman wearing men’s clothes exudes,
and (applying) it back to men’s fashion.”
It is a modern label with a modern design vision
which manages to be readily translatable from
runway fashion to everyday wear.
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When asked at interview if he had any advice for other emerging designers,
Mr. Morino offered insight from his observations of recent runway presentations:
“… if I had to say one thing, it would be that some men’s runway shows here are deviating too far from something wearable. There has to be a balance between entertainment and what is represented should be able to be worn on the street.”
