Like the once shrouded in mystery, creative team at Maison Martin Margiela

(before the recent appointment of John Galliano as creative director)

the avant-gardist designers of Los Angeles based, denim fashion house 69

are an anonymous collective.

Identifying the aesthetic sensibility of the clothes

is of more import than the individual identities of the designers.

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Although the ‘who are they?’

information about the designers remain a guarded secret,

there is no question as to the spirit of the brand’s construct:

‘fashion- boundary push’, conceptual, minimalist, unisex denim wear.

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Of interest is the brand name-  the number 69

which within a contemporary interpretation of numerology,

alludes to the expected differences between partners of any relationship couple.

Yet also acknowledges a balance created, a yin and yang complement

generated by a full partnership, an equal exchange of ‘gives and takes’.

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The 69 aesthetics of unisex clothing speaks to this numerological sense of

balance, equality, reciprocity.

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Denim fashion inventive by 69

(images from sixty-nine.us)

Medium-wash

oversized trousers, top with high-low hem and cape back

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In shreds

distressed coat with inverted V split at front

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Gotta have it!

Overhaul overalls

My Favlook – Lookfav Focus Favourite

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Cool linen in stripes

(t):  asymmetric draping, kimono style sleeves, side angled pockets

(b):  easy layering with hooded jacket

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Linen top/dress in white

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Distressed trousers and tunic top

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69 denim clothing can be found at on-trend fashion retailers such as

Opening Ceremony, which features vanguard designers.

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View the 69 archive, pieces from previous collections:

http://archive.sixty-nine.us/