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Love’s Labour Lost is the title of a comedic play

written by William Shakespeare in 1588.

In it are the words ” … beauty is bought by judgement of the eye … “;

in other words, a person or thing of beauty

is determined by the observer

for beauty is solely in the “eyes of the beholder”.

An acknowledgement as a thing of beauty,

in appreciation of their designs/installations-

is the hoped for response, which visual merchandisers

anticipate from shoppers and the general public.

Visual merchandisers are those talented individuals

responsible for eye-catching in-store and store window displays.

At the moment, the window displays at

Selfridges & Co. , London

are in an autumnal bloom:

bursting with larger than life floral creations

of intricate detail and beauty.

The floral window displays for Apple watch

at Selfridges & Co, London

window display, Selfridges, gigantic floral creations, Apple watch

window display, Selfridges, gigantic floral creations, Apple watch

window display, Selfridges, gigantic floral creations, Apple watch

window display, Selfridges, gigantic floral creations, Apple watch

The magnificient flowers are arresting:

catching and maintaining the attention of passerbys-

inviting closer examination.

Further inspection reveals

that the impressive displays are showcase for

the new Apple watch-

whose small size, in comparison, is dwarfed by the enormity of the flowers.

Intricate.   Stunning.   Captivating

Makes one want to take a second look …

and another, and another …

window display, Selfridges, gigantic floral creations, Apple watch window display, Selfridges, gigantic floral creations, Apple watch

If success for a visual merchandising team is measured by

the sheer delight expressed by shoppers-

then for the individuals at Selfridges & Co.,

the floral display for Apple watch is most definitely

a job “beautifully” done!

(photos by meappropriatestyle)