Love’s Labour Lost is the title of a comedic play

written by William Shakespeare in 1588.

In it are the words ” … beauty is bought by judgement of the eye … “;

in other words, a person or thing of beauty

is determined by the observer

for beauty is solely in the “eyes of the beholder”.

An acknowledgement as a thing of beauty,

in appreciation of their designs/installations-

is the hoped for response, which visual merchandisers

anticipate from shoppers and the general public.

Visual merchandisers are those talented individuals

responsible for eye-catching in-store and store window displays.

At the moment, the window displays at

Selfridges & Co. , London

are in an autumnal bloom:

bursting with larger than life floral creations

of intricate detail and beauty.

…

The floral window displays for Apple watch

at Selfridges & Co, London

…

The magnificient flowers are arresting:

catching and maintaining the attention of passerbys-

inviting closer examination.

Further inspection reveals

that the impressive displays are showcase for

the new Apple watch-

whose small size, in comparison, is dwarfed by the enormity of the flowers.

…

Intricate.   Stunning.   Captivating

Makes one want to take a second look …

and another, and another …

…

If success for a visual merchandising team is measured by

the sheer delight expressed by shoppers-

then for the individuals at Selfridges & Co.,

the floral display for Apple watch is most definitely

a job “beautifully” done!

…

(photos by meappropriatestyle)