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Like the once shrouded in mystery, creative team at Maison Martin Margiela

(before the recent appointment of John Galliano as creative director)

the avant-gardist designers of Los Angeles based, denim fashion house 69

are an anonymous collective.

Identifying the aesthetic sensibility of the clothes

is of more import than the individual identities of the designers.


Although the ‘who are they?’

information about the designers remain a guarded secret,

there is no question as to the spirit of the brand’s construct:

‘fashion- boundary push’, conceptual, minimalist, unisex denim wear.


Of interest is the brand name-  the number 69

which within a contemporary interpretation of numerology,

alludes to the expected differences between partners of any relationship couple.

Yet also acknowledges a balance created, a yin and yang complement

generated by a full partnership, an equal exchange of ‘gives and takes’.

The 69 aesthetics of unisex clothing speaks to this numerological sense of

balance, equality, reciprocity.

Denim fashion inventive by 69

(images from sixty-nine.us)

 69 clothing women, "Everything Dress". side view, sixty-nine. us IMG_038_1024x1024 69 clothing, women, "Everything Dress", two deep front pocket, 2 deep front pockets, sixty-nine.us_039_1024x1024


oversized trousers, top with high-low hem and cape back

69 clothing,women,  wrap dress, from sixty-nine.us G_050_1024x1024

In shreds

distressed coat with inverted V split at front

69 clothing, jeans, sixty-nine.us IMG_020_1024x1024

Gotta have it!

Overhaul overalls

My Favlook – Lookfav Focus Favourite

69 clothing, women, grey ,asymmetrical jacket dress, from sixty-nine. us IMG_047_1024x1024 69 clothing, men, linen three piece, hooded blazer, sixty-nine.us IMG_030_1024x1024

69 clothing, linen 3 piece, hooded blazer IMG_029_1024x1024

Cool linen in stripes

(t):  asymmetric draping, kimono style sleeves, side angled pockets

(b):  easy layering with hooded jacket

69 clothing, white "everything dress"  IMG_018_1024x1024

Linen top/dress in white

69 clothing, jeans, tunic top, men, sixty-nine.us IMG_063_1024x1024

Distressed trousers and tunic top


69 denim clothing can be found at on-trend fashion retailers such as

Opening Ceremony, which features vanguard designers.



View the 69 archive, pieces from previous collections: