'I am Love' - film, 'Madame Moitessier' - painting, Eddy Anemian, Eddy Anemian - winner H & M Design Award 2014, fashion and, fashion and film, floral fashion, H & M - collaboration, H & M Design Awards, Jean-Auguste-Dominique Ingres - painter, Tilda Swinton as Emma Recchi, voluminous dress
High street stores / fashion designer collaborations have featured
established creatives, those already with an enthusiastic brand following-
the already recognised money-makers.
Well that has been the expected, that is until now.
Running parallel to its media frenzied partnership
with noted American designer Alexander Wang,
high street giant H & M, the Swedish multinational retail-clothing company,
has supported enthusiastically the work of
emerging French designer Eddy Anemian.
(image from elle.be):
designer, Eddy Anemian
At only 24 years old, Mr. Anemian is currently a student at L’École de la Cambre,
one of the leading art and design schools in Belgium and
he is this year’s recipient of the third annual H & M Design Award.
The award is a cash prize of €50,000 and the opportunity
to present a collection at Mercedes-Benz Stockholm Fashion Week.
His collection for H & M is inspired by the 19th century
French neo-classical painter Jean-Auguste-Dominique Ingres and
contemporary British actress Tilda Swinton in her role as
the wealthy Russian matriarch Emma Recchi in the film I am Love.
(image from nationalgallery.org.uk):
by Jean-Auguste-Dominique Ingres
(can be viewed at the National Gallery, London)
Tilda Swinton as the character Emma Recchi
wearing a red shift dress
Presenting voluminous silhouettes, tiered slash work, and structural elements –
the pieces are beautifully crafted in floral and painterly accented fabrics.
What’s next for this for young Anemian? He is fluctuating between launching
a label or honing his talent under further tutelage. He states:
“I’m deciding between working for a fashion house in Paris or creating my own label,” he says. “I’m thinking about doing luxurious ready-to-wear or maybe starting a haute couture label.” (quote from teenvogue.com)
Whatever choice he makes, Anemian is set for further success.
(images from teenvogue.com):
Eddy Anemian for H & M
As of 23 October 2014, the Eddy Anemian collection
is in-store at selected H & M locations and online.