High street shops have visual merchandising teams whose

function is to create eye-catching, arresting

window and in-store displays, which tantalize and mesmerize.

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The brief:  the window display-  to lure potential shoppers to stroll into store;

the in-store display-  to captivate their attention … literally.

The goal is to keep shoppers as ‘captive audience’ and

encourage a mind set of buy, buy and buy some more.

The result:  It works! Sometimes, it works very well indeed

especially if other elements such as excellent service, products, policies

contribute to a good customer experience.

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As the holiday season approaches, the universal display theme

will be fixed firmly on images of the festive season:

Santa and snowmen; bows and baubles.

Before the onslaught of this singular focus,

take a brief visual walk-about of a few mannequin on show.

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(photos by meappropriatestyle):

Window shop stroll

 

In stitches:  knit heads and hands

In-store display:  H & M

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Translucent bodies

In-store display:  COS

 

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Don’t lose your head over it!

with large scale photo in view for clarification

Window display:  Miss Sixty

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An elegant, elongated neck

 

 …

 

Scaffolded head set

In-store display:  Monki

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Held in place and Hooked on end

Window display:  Scotch and Soda

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From the waist up

Window display:  Monsieur London

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Marionette arms and hands

Window display:  Bolongaro Trevor

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In suspension

Window display:  Hawes and Curtis

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Red is seduction

Lady in red?  No, the lady is red.

Display:  Kurt Geiger

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