High street shops have visual merchandising teams whose
function is to create eye-catching, arresting
window and in-store displays, which tantalize and mesmerize.
The brief: the window display- to lure potential shoppers to stroll into store;
the in-store display- to captivate their attention … literally.
The goal is to keep shoppers as ‘captive audience’ and
encourage a mind set of buy, buy and buy some more.
The result: It works! Sometimes, it works very well indeed
especially if other elements such as excellent service, products, policies
contribute to a good customer experience.
As the holiday season approaches, the universal display theme
will be fixed firmly on images of the festive season:
Santa and snowmen; bows and baubles.
Before the onslaught of this singular focus,
take a brief visual walk-about of a few mannequin on show.
(photos by meappropriatestyle):
Window shop stroll
In-store display: H & M
In-store display: COS
Don’t lose your head over it!
with large scale photo in view for clarification
Window display: Miss Sixty
An elegant, elongated neck
Scaffolded head set
In-store display: Monki
Held in place and Hooked on end
Window display: Scotch and Soda
From the waist up
Window display: Monsieur London
Marionette arms and hands
Window display: Bolongaro Trevor
Window display: Hawes and Curtis
Red is seduction
Lady in red? No, the lady is red.
Display: Kurt Geiger