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Memo:  It doesn’t hurt to add some fun (or lots of it) into fashion design.

Certainly four designer labels got the memo and took it precisely as intended,

injecting a dose or two (or more by some measure)

into their spring / summer collections for Milan Fashion Week 2015.



Divertiti con la moda

(images from fashionising):


by designers Tommaso Aquilano and Roberto Rimondi

fay-spring-summer-2015-mfw14 fay-spring-summer-2015-mfw23

urban inspiration:

taking it to,

I mean ‘from’ the streets

Dsquared 2

by Dean and Dan Caten

dsquared2-spring-summer-2015-mfw4 dsquared2-spring-summer-2015-mfw30 dsquared2-spring-summer-2015-mfw9

colour me bright in fab fabrication

Max Mara

max-mara-spring-summer-2015-mfw30 max-mara-spring-summer-2015-mfw4 max-mara-spring-summer-2015-mfw28

ease of flora print galore


by Jeremy Scott

moschino-spring-summer-2015-mfw28 moschino-spring-summer-2015-mfw12 moschino-spring-summer-2015-mfw11

fashion – fun time

living in a ‘Barbie’ world