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There is still time to visit the exhibition

Out of the Box:  The Rise of Sneaker Culture

at the Bata Shoe Museum – Toronto, Canada

The show chronicles sneaker history and the emergence

of the sneaker as a 21st century

shoe-wear staple.

In the latter part of the 18th century,

plimsolls,  a very basic rubber soled shoes, made their appearance.

This early sneaker was not of comfort or fashion worth.

Circa 1892, the U. S. Rubber Company created a

more comfy rubber soled footwear with a canvas top –

Keds sneakers had arrived.

The name sneaker was used as the shoes made hardly any sound,

so a someone wearing them could “sneak” up another person.

By 1917, the sneakers popularity had skyrocketed.

In the same year, Converse produced a sneaker just

for playing basketball – the Converse All Stars.

In 1923, basketball player Chuck Taylor endorsed the shoes

and they became known as Chuck Taylor – All Stars –

the best-selling basketball shoes to date.

Sneakers hit the world market in 1924 when a German designer

Adi Dassler created a sneaker and named it after

himself … Adidas.

Olympic track great Jesse Owens won four gold medals

wearing Adidas footwear at the 1936 Olympic Games.

Adi Dassler wasn’t the only one in his family

interested in designing/manufacturing rubber soled shoes.

His brother Rudi Dassler started the sports shoe company – Puma.

Today, sneakers are technological footwear marvels.

For on the court action – designed for comfort, durability, athleticism

For off court style – crafted for urban fashion game.

Sneakers have ‘sneaked’ into top scorer as a sartorial statement maker –

and have become an element of a signature look.

Who doesn’t own a pair, two or more?!

Out of the Box: The Rise of Sneaker Culture

Closes March 30, 2014

Bata Shoe Museum (Toronto, Canada)  

http://www.batashoemuseum.ca/

The exhibition explores the history of the sneaker from the 19th century through to today. Out of the Box is the first exhibition in North America to showcase the history of sneaker culture and features over 120 sneakers representing the past 150 years. Highlighting iconic sneakers from the 20th and 21st centuries, Museum visitors have the opportunity to explore the historical beginnings of the sneaker from its emergence in the 19th century to becoming one of the most democratic forms of footwear in the 20th century to its current position as status symbol and icon of urban culture.

(images from whowhatwear.com):

Bright Sunglasses + Duster

urban cool

Plaid Coat + Ripped Jeans

platforms with bling

(photo by Craig Landale from menswearstyle.co.uk):

Anonymous

high-tops

(photo from anunknowquantity.com):

Roberto Lorenzi

suede

(photo from garconjon.com):

Anonymous

Converse in conversation

(image from vogue.co.uk):

ring side contender