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Established in 2000, Fashion East is a non-profit concern

organised to identify and assist emerging designers through

funds and mentorships.

Each season three womenswear and three menswear designers

are chosen by Lulu Kennedy and a panel of industry experts

for participation in the Fashion East programme.

For a/w 2014 the three womenswear creatives selected

were all women designers:

Ashley Williams

Louise Alsop

Helen Lawrence

Well done ladies!

(images of collections from fashionising):

(photos of designers from londonfashionweek.co.uk):

Fashion East,  a/w  2014

The Collections

Ashley Williams

Ashley Williams

fuzzy animal bags

colourful cowboy boots

praire-inspired caps

metallics and snakeskin patterns

kittens and horses motifs

whimsical dress for a new-age hoedown

fashion-east-autumn-fall  ashley-winter-2014-lfw45 fashion-east-autumn-fall ashley-winter-2014-lfw40 fashion-east-autumn-fall ashley-winter-2014-lfw39

Louise Alsop

Louise Alsop

bold patterned black/white chromatics

touches of pale spearmint green

message tees

urban vibe

a ‘taking it to the streets’ sensibility

fashion-east-Louise autumn-fall-winter-2014-lfw4



Helen Lawrence

Helen Lawrence

soft knits

asymmetric details

cut-out tops

 graphic linear print

an offbeat elegance

fashion-east-autumn-fall- helenwinter-2014-lfw25 fashion-east-autumn-fall-helenwinter-2014-lfw29 fashion-east-autumn-fall-helenwinter-2014-lfw27