'90s hip hop fashion influence, autumn/winter 2013, CFDA, Council of Fashion Designers of America, Dao-Yi Chow, Maxwell Osborne, menswear, New York urban fashion, Public School, Swarovski Menswear Designer of the Year Award, urban style
Dao-Yi Chow and Maxwell Osborne
(image from nytimes.com):
the designer duo behind menswear fashion label
Swarovski Menswear Designer of the Year Award
for their autumn/winter 2013 collection.
The award was bestowed by the
Council of Fashion Designers of America (CFDA).
CFDA awards are the Oscars of the fashion industry;
an accolade to excellence.
Chow and Osborne are both native New Yorkers whose
entry into fashion design was influenced by other factors.
During his final two years at New York University (NYU)
Chow interned for Sony Records.
His ambition was to work in the music industry.
He grew up listening and loving ’90s hip hop tunes.
After completing his university studies he worked as a journalist,
writing for Blaze and Vibe magazines.
For Chow, “music was essentially (his) introduction to fashion.”
He was drawn to the style and imagery
projected by hip hop music artists,
whose novel sound and novel attire commanded attention:
Osborne’s road to fashion also had its detours.
He attended art school then law school,
but neither was the right fit.
While working as a sales associate at Tommy Hilfiger
he became intrigued with clothes.
He interned at Sean John, the clothing label owned by
music mogul P. Diddy.
While there, Osborne learned a great deal about the
business of running a successful fashion label.
Chow and Osborne meet when both were with Sean John.
They established a design/business partnership and in 2008
launched their label, Public School:
a menswear clothing line,
interpretive of their NYC upbringing.
Public School, a/w 2013
(images from hypebeast.com):