For her s/s 2013 collection designer
was inspired by Mozart’s opera
The Magic Flute.
The runway show, was truly that:
an extravaganza –
a visual/musical treat.
Opera on the fashion runway –
not too far fetched a concept.
Yet imagine operatic presentations in a
upscale lifestyle furnishing store –
Il Barbiere di Siviglia by Rossini
La Boheme by Puccini
La Traviata by Verdi
staged in various store departments.
Heal’s flagship store on
Tottenham Court Road, London
was the venue for an evening of opera
performed by the innovative company
Theirs is installation performances of intimacy between
performers and audience
audience and music
as actors perform amidst viewers
and song is heard with full orchestration through
(images from wildkaptr.com):
This injection of a modern device
for added audience appreciation
is an innovative approach to experience opera –
which reflects how contemporary society
interacts with its environment:
One is part of a collective:
a mobile audience, moving as a whole
to different store points;
each an appropriate setting
for the scene enacted.
Simultaneously, one is separate:
engaged in a very personal listening of
music/voice transmitted via
The effect is kinesthetic, powerful, sensory.
Founder and Artistic Director of Silent Opera
outlined a mission statement:
“… many (in the) audience have never been to the opera…”
The aim being introduction of this art form
to a new following and to cultivate interest,
“…(particularly) among younger people.”
What better way to accomplish this ambition
of keeping the arts vibrant, current, accessible
then by incorporating user-friendly technology.
The desired mood for any performance is
generated in measure by the venue.
Heal’s flagship store was an ideal choice.
The facade of this historic building is of
architectural relevance –
a mid 19th century structure
designed by architect
J. Morant Lockyer,
it references a Venetian palazzo.
(image from artonfile.com):
Palazzo Barbaro – Venetian Gothic style, 1425
Palazzo Barbaro-Curtis, Baroque style, 1694
San Marco District- Venice, Italy
(image from e-architect.co.uk):
Heal’s- Tottenham Court Road, London, mid 19th century
The interior boasts the elegant art deco
Cecil Brewer Staircase, 1916
and its companion piece:
the recently hung exquisite Bocci chandelier,
offering soft lighting –
one of the mood-inspring spots
for an operatic segment.
(image from ateliertally.com):
Cecil Brewer Staircase/Bocci chandelier
I anticipate future collaborative
arts/cultural projects between Heal’s and
As for the Silent Opera –
you have acquired a vocal fan.
Stay informed of Heal’s and Silent Opera events:
monthly events calendar