In the Beginning:
For over fifty years
the production of iconic footwear brand
has been managed by the Griggs,
a prominent British cobbler family from Northhamptonshire.
The design and functionality of Doc Martens
was the brainchild of two German inventors-
Dr. Martens and Dr. Funck.
In the 1950s, they partnered with the Griggs family
uniting an innovative shoe concept
with the know how of shoe manufacturing.
Originally, a simple black leather lace up boots with
thick rubber soles and yellow stitching,
designed for work comfort –
the collaboration would give rise to shoe wear
which came to symbolise:
a self expression, tied to a group identification
challenging the status quo.
During the 1980s wearing Docs
singled the wearer as
‘free to be me’.
Docs became the shoe wear for those of
counter-culture, anti-establishment sentiments.
songwriter and guitarist of the rock band ‘Who’
was credited with the christening of
the shoe as “rebellious cool”
when, as legend goes …
After performing in concert,
he went to bed exhausted with
only a bottle of cognac in hand and Docs on his feet.
(You get the visuals.)
Docs were the
marching shoes of various
whose attire were expressions
of their demand to introduce a new social agenda.
Punks, Goths, Grunge,
Mods, Britpop, Glam rockers
all paid sartorial homage to the label.
Docs have now become mainstream.
In addition to the original Black leather boot and yellow stitching
there are various shapes, colours, patterns
from which to choose.
They are a statement maker for the wearer
Docs are required footwear for those
who are cool, with an irreverent bit of edge.
(images from the dailymail.co.uk):
Jean Woods, Septuagenarian
Sooner or later –
everyone needs a Doc.
(images from chictopia.com):
Candy floss pink from head to toe
Black/white and a pop of red
All white brights
Fashion News Flash:
The End of the Old
The Start of the New
On Thursday, 24 October 2013
the Griggs family concluded a deal with
private equity firm Permira, which
saw the Dr. Martens concern sold
for 300 million pounds.
Perimra hopes to continue with brand expansion
into the Chinese retail market and a initiation
of a children’s wear range.
What’s next for the Doc?
Hopefully continued innovation, which
manages to stay true to what the
label has come to represent …
trying something new
without sacrificing what is
tried and true
Watch/Listen: a brief history and commentaries from
aficionados of the Doc Martens shoe
(Warning advisory: some usage of colourful language)