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In the Beginning:

For over fifty years

the  production of iconic footwear brand

Doc Martens

has been managed by the Griggs,

a prominent British cobbler family from Northhamptonshire.

  The design and functionality of Doc Martens

was the brainchild of two German inventors-

Dr.  Martens and Dr. Funck.

 In the 1950s, they partnered with the Griggs family

uniting an innovative shoe concept

with the know how of shoe manufacturing.

(image from creative match.com):

Originally, a simple black leather lace up boots with

thick rubber soles and yellow stitching,

designed for work comfort –

the collaboration would give rise to  shoe wear

which came to symbolise:

a self expression, tied to a group identification

challenging the status quo.

During the 1980s wearing Docs

singled the wearer as

‘free to be me’.

Docs became the shoe wear for those of

 counter-culture, anti-establishment sentiments.

 Peter Townsend

songwriter and guitarist of the rock band ‘Who’

was  credited with the christening of

the shoe as “rebellious cool”

when, as legend goes …

After performing in concert,

he went to bed exhausted  with

only a bottle of cognac in hand and Docs on his feet.

(You get the visuals.)

Docs were the

marching shoes of various

 ‘styled tribes’

whose attire were expressions

of their demand to introduce a new social agenda.

(image from articles.latimes.com)

Punks,  Goths,  Grunge,

Mods,  Britpop,   Glam rockers

all paid sartorial homage to the label.

 

Docs have now become mainstream.

In addition to the original Black leather boot and yellow stitching

there are various shapes, colours, patterns

from which to choose.

They are a statement maker for the wearer

Simply,

Docs are required footwear for those

who are cool, with an irreverent bit of edge.

(images from the dailymail.co.uk):

Glamorous granny: Jean Woods, 75, reinvented herself as a fashionista after being widowed at 70

 

Jean Woods

Wearing Docs:

 Jean Woods,  Septuagenarian

fashion-forward-forever

 From

teens

To

pensioners

From

creatives

To

corportates

From

ladies

To

Gents

Sooner or later –

everyone needs a Doc.

 

(images from chictopia.com):

forest green doc martens boots - brick red H&M shirt - asos pants
Colour/pattern mix and teal green
Zara blazer - doc martens loafers - Levis pants
Not-rushed in loafers
bubble gum doc martens boots - coral floral print thrifted dress

Candy floss pink from head to toe

red patent leather doc martens boots

Black/white and a pop of red

East coast prep
black darcie doc martens boots - light pink Forever 21 top
The darcie boot
H&M jacket - Monki blouse - doc martens loafers

All white brights

sweater - biker boots doc martens boots - American Apparel skirt

Biker

army green gifted blank nyc jacket - black doc martens boots

Serious business

forest green doc martens boots - cream River Island dress

Subdued

dungaree Mind the Mustard shorts - vegan doc martens shoes

Vegan shoes

red Zara cardigan - dark brown brogues doc martens shoesBrogues

 

Fashion News Flash:

The End of the Old

The Start of the New 

On Thursday, 24 October 2013

the Griggs family concluded a deal with

private equity firm Permira, which

saw the Dr. Martens concern sold

for 300 million pounds.

Perimra hopes to continue with brand expansion

into the Chinese retail market and a initiation

of a children’s wear range.

What’s next for the Doc?

Hopefully continued innovation, which

manages to stay true to what the

label has come to represent …

trying something new

without sacrificing what is

tried and true

Watch/Listen:   a brief history and commentaries from

aficionados of  the Doc Martens shoe

(Warning advisory:   some usage of colourful language)