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Founded in 2000 by Lulu Kennedy

Fashion East

is a non-profit organisation, which sponsors

emerging designers, offering the opportunity

to present each season at London Fashion Week

and at sale shows in Paris.

Selected by a panel of industry professionals,

six designers are  chosen each season:

three in womenswear

three in menswear

Industry guidance is provided by Ms. Kennedy and team

to assist the Fashion East designers in navigating

the crucial early years of

launching, financing and developing their businesses.

Funding partnerships include Topshop, TOPMAN

and the Greater London Authority

Fashion East alums have included

Henry Holland, Meadham Kirchhoff, Holly Fulton Roksanda Illinic

Gareth Pugh and Jonathan Saunders – among others.


Meet the ‘Fashion East Six’

London Fashion,  spring/summer  2014


(images from londonfashionweek.co.uk):

Ashley Williams

Ashley Williams


Signature:  prints

The Collection:  Miami, sharks

Ryan Lo

Hong Kong born

U.K. educated

Self taught in knitting from YouTube tutorials

Signature:  romantic fantasy

The Collection:  Sylvanian Families (range of childrens’ anthropomorphic  toys)

Claire Barrows

Claire Barrow


Trademark Piece:  hand-painted vintage leather biker jacket

The Collection:  references to mysticism, astrology, magic


Man s/s 2014:

Craig Green

(image from interviewmagazine.com):

MA from Central Saint Martins, London

Signature:  sculptural, layering, conceptual

(images from fashionising.com):

Bobby Abley


Signature:  kitsch, graphic, cartoon, fantasy

The Collection:  fantasy, medieval, teddy bear

(images from hero-magazine.com):





Watch the Abley  s/s 2014 story unfold:

Alan Taylor

Dublin born and educated

Signature:  tailoring, inventive use of traditional fabrics

The Collection:  short trouser suits