The Southbank Centre, London
was the venue for the second annual
Vogue Festival 2013
(held Saturday – Sunday, 27/28 April )
The presentations covered a wide range of topics
(to highlight a few):
the business of fashion: launching and sustaining a brand
the creative of fashion: the process of design
the body image debate
the essentials of a cover shoot
the impact of blogging on fashion reporting
During the two day event, many established
and rising industry professionals and creatives participated.
I attended the talk
So … You want to be a fashion designer?
Mary Katrantzou, JW Anderson, Erdem Moralioglu, Jonathan Saunders
four sparkling gems in the British fashion crown were the speakers.
Each of these young designers commented on their design process and
the challenges of managing their brand as a commercial concern.
A few words of wisdom out of the mouths of these four newgen fashion babes:
(photos from vogue.com)
(images from collections from fashionising)
Vivacious, Animated, Engaging
Mary Katrantzou at the Vogue Festival 2013
Mary Katrantzou spoke with contagious energy …
-“find your signature”; for Mary this is her hyper realistic prints
-“communicate with your design”
-“detach yourself from your work”
Mary dresses in black with
a minimalistic perspective in order to cleanse the palette
from the prints, colours with which she is always surrounded.
Mary also touched on the importance of a thriving on-line presence,
particularly interactive social media platforms,
for insights into client reactions/opinions.
Mary Katrantzou, s/s 2013
Soft-spoken, Reflective, Restrained
Erdem Moralioglu at the Vogue Festival 2013
Erdem always knew that fashion design was his calling.
-” it’s important to have a language”
-“what do you want to say with your designs?”
For Erdem – fashion, design is all about communication,
conveying a message from a distinct point of view.
Erdem, s/s 2013
For spring/summer 2013, Erdem was inspired by the works of
science fiction writer Zenna Henderson, one of the first women
to write in this literary genre.
The language for the collection seem that of ‘otherness’,
an exploration of things, which
are not quite what they seem.
Witty, Charismatic, Easy-going
Jonathan Saunders at the Vogue Festival 2013
Jonathan Saunders had showed collections in New York.
He seems happy to be back in London where, he stated
“people love clothes and fashion.”
– “fashion designing is about newness.”, so for Jonathan constant innovation is key
– “my first business was started from my bedroom.”, perseverance could well lead to success
as it certainly has for Jonathan.
Saunders too made reference to the role of on-line presentation,
as one of the dictators of a collection.
He mentioned that garments need to translate well on-line,
colour for one is important.
Jonathan Saunders, s/s 2013
Always challenging himself to bring “newness” to his creations,
Saunders said that his s/s 2013 collection was,
” the hardest collection I’ve ever done.”
Relaxed, Thoughtful, Observant
JW Anderson at the Vogue Festival 2013
Anderson’s first ambition was to become an actor.
Luckily for fashion devotees,
the second won out it.
Anderson’s take on the essence of dress and on London fashion was spot on:
-“clothing has to be believable on the person.”
-“a person has to commit to it.”
JW Anderson, s/s 2013
All four designers remarked on the support and encouragement received from
the London fashion industry community in assisting with the development
of their business and creative voices.