Shayne Oliver, Demna Gvasalia and Virgil Abloh
are three young creatives who are redefining
the look, feel and attitude of current fashion.
Their respective interpretives have emobodied and embolden
a modern expresssion of fashion, which challenges the norm-
setting a new standard of dress, determined by
On Hood by Air
(image from w magazine)
American designer Shayne Oliver,
founder of the label Hood by Air-
infuses streetwear, gender fluid fashion and futuristic imagery
into clothing, which vibrates with a ‘what’s next’ sensation.
Hood by Air
A / W ’16
Gender fluid fashion
faux fur / leather
On Off White
(image from upscalehype.com)
Multi-talented Virgil Abloh is
the creative force behind the Milan-based label, Off White.
Abloh is known also for his design collaborations with Kanye West
and his DJ talents.
His designs imbue streetwear vibe with lux elements-
acknowledging the colossal influence of streetwear fashion,
which has strongly impacted contemporary dress / style sensibilities.
A / W ’16
Denim on Denim
menswear collection, a’16
(image from vogue. fr)
Deman Gvasalia is the head and co-founder
of the design collective at Vetements
(in addition to his new role as creative head at Balenciaga).
His is an impressive list of accomplishments:
educated at the Royal Academy of Fine Arts, Antwerp and
heading design groups at both Maison Martin Margiela and at Louis Vitton.
The Georgian born designer has injected
new life into the Paris runway fashion scene.
His is a sharpened perspective on modern attire:
a distinct urban edge punctuated by super sized garments
which play on propotion, dimension and silhouette.
A / W ’16
Camo and Tweed
If you please,
with floral embroidery
Supersized plaid shirt
(runway images from vogue.com)
Oliver, Abloh and Gvasalia
are part of a design movement, which has overhauled the fashion focus
from on-runway cues to off-runway, streetwear directives.
The word on the street is FASHION!